Understanding Walmart Advertising Charges

Overview

Advertising is a document type within the High Radius portal that includes invoices related to Walmart advertising and promotional programs. These charges represent marketing services and advertising initiatives that suppliers participate in through Walmart.

Advertising Bill Types

The following bill type acronyms are commonly included under the Advertising category:

• Advertising
• Marketing Programs
• WMC Managed Serve
• WMC API SP
• SMG Advertising

Advertising invoices should always be reviewed carefully to ensure the billed services match the agreed-upon marketing programs.

Can Advertising Charges Be Disputed?

Yes. If you believe an advertising charge is incorrect or unsupported, you can submit a dispute through the High Radius portal. Reviewing invoices and supporting documentation before filing a dispute can improve the likelihood of a successful resolution.

How to Dispute Advertising Charges

When disputing an advertising charge, provide clear documentation that explains why the invoice is believed to be inaccurate. The stronger your supporting evidence, the easier it is to validate your claim.

• Include emails or written communication related to the advertising program.
• Attach contracts, agreements, or other supporting documents.
• Request backup documentation detailing the scope of the advertising invoice.
• Review the supporting information to verify that the charges match the agreed services.
• Submit all relevant evidence with your dispute through the High Radius portal.

Best Practices

• Keep records of advertising agreements and campaign approvals.
• Review invoices promptly to identify discrepancies early.
• Maintain organized documentation for every advertising program.
• Provide complete supporting evidence when submitting disputes.

Conclusion

Advertising charges are a normal part of many supplier marketing programs, but they should always align with the services that were approved and delivered. Regularly reviewing advertising invoices and maintaining detailed documentation helps suppliers identify invalid charges, submit stronger disputes, and recover payments when billing errors occur.