TR: TV/Radio Media Allowance
Learn how Walmart's TR (TV/Radio Media Allowance) works and how it helps offset television and radio advertising costs.
By DhaReclaim · Reviewed by DhaReclaim Operations Team · Published January 2, 2025 · Updated November 9, 2026
Overview
The TR (TV/Radio Media Allowance) is a negotiated supplier allowance that helps offset television and radio advertising expenses associated with promoting products.
The TV/Radio Media Allowance is negotiated to help cover television and radio advertising costs.
How the Allowance Is Applied
- A percentage is applied to the total amount of all purchase orders generated.
- The allowance is negotiated between Walmart and the supplier.
- Its purpose is to help defray television and radio media advertising costs.
Conclusion
The TR TV/Radio Media Allowance is a purchase order-level allowance that supports television and radio advertising initiatives. Suppliers should review their agreements to ensure the allowance is applied according to negotiated media funding terms.
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