DA: Display/Endcap Allowance
Learn how Walmart's DA (Display/Endcap Allowance) works and how it supports in-store product displays through negotiated supplier allowances.
By DhaReclaim · Reviewed by DhaReclaim Operations Team · Published January 18, 2025 · Updated November 9, 2026
Overview
The DA (Display/Endcap Allowance) is a negotiated supplier allowance that helps Walmart properly display products in stores. It supports merchandising efforts by funding display and endcap placement.
The Display/Endcap Allowance helps stores properly merchandise supplier products.
How the Allowance Is Applied
- A percentage is applied to the total amount of all purchase orders generated.
- The allowance is negotiated between Walmart and the supplier.
- Its purpose is to enable stores to display products properly, including display and endcap merchandising.
Conclusion
The DA Display/Endcap Allowance is a purchase order-level allowance that supports in-store merchandising. Suppliers should review their negotiated agreements to ensure the allowance is applied according to the agreed display and merchandising terms.
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