AA: Advertising Allowance
Learn how Walmart's AA (Advertising Allowance) works, why it is negotiated with suppliers, and whether it can be disputed.
By DhaReclaim · Reviewed by DhaReclaim Operations Team · Published January 18, 2025 · Updated November 9, 2026
Overview
The AA (Advertising Allowance) is a negotiated supplier allowance that helps offset advertising expenses. The allowance is applied to qualifying purchase orders based on the supplier agreement.
The Advertising Allowance is negotiated to help defray advertising costs.
How the Allowance Is Applied
- A percentage is applied to the total amount of all purchase orders generated.
- The allowance is negotiated between Walmart and the supplier.
- Its purpose is to help cover advertising and promotional costs.
Can You Dispute It?
Yes. Suppliers can dispute the AA Advertising Allowance through APDP.
Conclusion
The AA Advertising Allowance is a purchase order-level allowance that helps fund advertising activities. Suppliers should review their negotiated agreements, verify that the allowance is applied correctly, and use APDP if they need to dispute the allowance.
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